The website is a news platform that operates news in online versions. It is owned by the newsizm.org and Publication Ltd based in Dhaka, Bangladesh. With the goal to promote good governance and best practices in international politics,world news, business, economy, sports, health, travel, education and entertainment. The website puts an extra emphasis on business and international news. However, it also covers general news, sports, features and entertainment. The website emphasizes on visual storytelling to help readers decipher the most complicated issues. The platform also provides selective international news and analysis from Bloomberg, Reuters, Foreign Policy, Project Syndicate and Hindustan Times.